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Big 12 conference flag5/20/2023 ![]() "If a conference isn't stable, then who knows what its future is," he said. Orlando is the nation's 17th largest TV market.ĪAC commissioner Mike Aresco summed up the tension between the two conferences this week at his league's media day.(Giving UCF credit for that isn't fair, and schools don't necessarily need UCF to recruit in Florida.) Forbes ranked Orlando the top-rated midsize college town ahead of Scottsdale, Arizona, and Gainesville, Florida.In that presentation is some fairly interesting information. Before this round of realignment was kicked off by the 'Horns and Sooners, officials from UCF put together a 64-page presentation intended to sell the school's value to Power Five conferences. The SEC is buying a brand and all the eyeballs that go with it. If that sounds like a brief snapshot, consider Texas is in the SEC despite finishing outside the top 25 in five of the last 10 years. In three of the last four years, either Cincinnati or UCF or both have finished ahead of Texas in the final AP Top 25. Texas, Houston's biggest foe in expansion, is gone. Second, it would make the Big 12 the only conference with flags in four of nation’s biggest recruiting hotbeds: California, Florida, Ohio, and Texas. The remaining eight teams are determined to stay together to the point one high-ranking source told CBS Sports that all options are on the table to salvage the Big 12. First, going to 16 by adding the eight teams outlined above, would make the Big 12 the only conference that spans all four time zones. Irony of ironies: The Big 12's existence is now in question because Texas and Oklahoma are departing. Surely mentioned in that high level meeting: Texas and Oklahoma would be together in a conference for the first time. Their pitch? A conference stretching down the middle of the country that encompassed 16% of the United States population could sell a lot of pickup trucks. In finalizing the deal, Duncan and Dodds took their idea and pitched it to major advertisers in New York. ![]() As the Southwest Conference was collapsing under the weight of its own scandal more than a quarter century ago, Oklahoma athletic director Donnie Duncan and Texas counterpart DeLoss Dodds had an idea: merge the Big Eight and choice SWC schools.Īpart, neither side had enough televisions in their orbit to remain a major conference.
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